Hello All:
About 5-6 years have past since comments were made about Mad Dog Primer to this discussion. Here is an update from me at the office.
"It Sounds to Good to be True", is a comment we hear a lot. The claims we make do sound too good to be true.
There is good cause to doubt claims in the painting industry; We can purchase 50 year caulk and lifetime paint, HOWEVER, the average project in the USA is culturally expected to last less than 10 years.
When i was a painting contractor in 1994, I thought to myself, "isn't it a little odd we could put a man into space and on the moon. We can perform successful heart transplants. We design ICBM missiles to lift off into the sky, then the atmosphere, then thru space and back again and hit a target across the globe the size of a laundry basket. "
Drum Roll Please..............
"
......However, we can't seem to design a paint not to fail and peel?"
I decided to do some research, testing, and experiments. after 4 years of testing, in 1998 we felt comfortable enough to use our "miracle" primer on a large project. 16 years later, in 2014, the project is still looks great. It could use a touch up in a few areas on the south side. I think we have saved the owner(s) $10,000 - $20,000 in painting costs.
Traditional Oil and Latex Primers:Traditional product will penetrate and adhere to the surface, but, they become less flexible as the year go by. However, the building surfaces continue to expand and contract every day of the year due to weather and the seasons. This incompatible relationship results in paint separating and peeling from the surface over time.
Mad Dog Primer Technology:Mad Dog Products are designed to penetrate and adhere to the surface........ And...... it remains permanently flexible and breathable. As the building surfaces go through their daily fluctuation, Mad Dog Primers hold on firmly but also flexibly. This added characteristic allows the coatings to last longer.
The real difference:
Traditional products last an average of 5-10 years.
Most Mad Dog Primers are expected to last 10-20 years (with a bit of touch up)
I always add "with a little bit of touch up to every example" to drive a stake thru the heart of the "too perfect to be true" ideas. Mad Dog Primers are not perfect by any means. customers chose our products because it it a Better Deal.
Thanks For Reading, Steve Ryan Founder and CEO.